Campaign: Consumer Site Advertiser/Client: Canadian Tourism Commission Category: Website Single | Tourism Website: http://uscw.canada.travel Strategies & Techniques: We wanted to create a website that breaks the typical stereotypes suggesting Canada is a big, cold and boring place. By communicating through stunning photography from beautiful places across the country we reveal hundreds of unique travel experiences for travelers of all kinds. The more our visitors explore the images on the site the richer their experience becomes as they discover user-generated videos, events, festivals and travel offers that prove Canada is a place that has more to offer than anyone could have expected.