Campaign: Locals Know Advertiser/Client: Canadian Tourism Commission Category: Website Website: www.localsknow.ca Strategies & Techniques: Canadians know all about the typical travel destinations in their country. Places like Niagara Falls, The CN Tower, Whistler and The Bay of Fundy are incredible, but Canadians hear about them so often that they forget there is so much more to discover in Canada. LocalsKnow.ca was created to unearth Canada’s hidden travel gems and get people excited about exploring their own country. By sharing thousands of spots known only to local residents, Canadians are hitting the road and heading to amazing places they never knew existed right in their own backyard.