Campaign: UBC Advertiser/Client: University of British Columbia Category: Website Single Website: www.connectionsforlife.ubc.ca Strategies & Techniques: The UBC International Student Initiative was looking to refresh their recruiting materials for the 2010 school year. UBC needs to stand out from a crowded group of schools all saying the same thing. And they need an authentic way in which to effectively deliver the message. The redesigned recruitment materials include printed elements, as well as the first-ever UBC International Student Initiative website, connectionsforlife.ubc.ca.